2013 Ram Superman Power Wagon

Cross-marketing stunts aren’t new in the auto industry. It’s a great way for two companies to promote each other to two completely different audiences. Recently, a lot of auto brands and movie studios have taken this route to promote a particular movie and the car that will appear in said movie. Alfa Romeo and Fast and Furious 6 recently did something like this a few weeks ago. Now, it’s Ram and Warner Bros’ turn to get in on the action. With the upcoming "Man of Steel" movie set to hit theaters on June 14th, the two companies went ahead and unveiled a special edition, one-off "Man of Steel" Ram 1500 Power Wagon that was specifically built to promote the movie.

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